WWE, perfecting the art of cross-branding

Dwayne "The Rock" Johnson graces the cover of the latest WWE 2K14 video game to be released  Oct. 29, 2013.

Dwayne “The Rock” Johnson graces the cover of the latest WWE 2K14 video game to be released Oct. 29, 2013.

By Charles Glover, Jr.

The WWE has become a leader in the concept of cross-branding, a tactic that has helped them become a billion dollar industry. The idea of promoting two or more brands at one time was not invented by the WWE but the company has perfected the approach.

Through different generations, the WWE has had superstars like Hulk Hogan (l) and John Cena (r) crossover to the big screen.

Through different generations, the WWE has had superstars like Hulk Hogan (l) and John Cena (r) crossover to the big screen.

 

In sports, cross-branding is second nature as commercials offer networks the opportunity to advertise other network shows during sporting events. The challenge for sports trying to increase viewership is to be interesting enough to attract brands that can help grow both industries.

 

Most sports market their biggest attractions in commercials and cameo appearances on television and in movies. Many sports also have their athletes featured in video games and fantasy sports leagues. The WWE became a promotion partner with other stars by inviting them to be guest hosts on WWE’s flagship show “Monday Night Raw”. Donald Trump, former NBA player Shaquille O’Neal, actor and “Wolverine” star Hugh Jackman, and former “Price Is Right” host Bob Barker led a long line of superstars from various areas to guest host in the WWE over the years.

Stone Cold Steve Austin has transitioned from being the face of the WWE to a star in movies and television.

Stone Cold Steve Austin has transitioned from being the face of the WWE to a star in movies and television.

The WWE has been exceptional at cross-branding because it has had a long list of superstars appear in movies that have earned hundreds of millions of dollars across the globe. Hulk Hogan, Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, and John Cena are among the long list of WWE superstars to headline major motion pictures. The WWE has taken the next step in cross-branding with the growth of the WWE movie production company. WWE Studios has collaborated with other major movie production companies to produce films in 2013 that featured stars like Colin Farrell, Terrence Howard, and Halle Berry.

Halle Berry stars in The Call, a WWE Studios movie released in theaters in March, 2013 and on DVD in July, 2013.

Halle Berry stars in The Call, a WWE Studios movie released in theaters in March, 2013 and on DVD in July, 2013.

The WWE model is not easy to replicate but there are a few methods that sports struggling to increase their popularity can learn from. The number one skill a major WWE superstar learns is how to sell themselves. That connection between the stars and the fans is necessary to grow interest in those stars outside of their perspective sports. The WWE shows that cross-branding their industry with other major genres like video games, television, and movies, ensures that their superstars attract more fans to the WWE brand.–OnPointPress.net–

Charles Glover Jr. is a sports aficionado and management training consultant.

Irie Jamboree excited Barclays Center crowd with solid return

Damian "Jr. Gong and Stephen Marley share the stage.

Brothers Damian “Jr. Gong” and Stephen Marley share the stage.

By Robert “Bobby” Clarke

The Caribbean Fever Irie Jamboree Music Festival returned over the recent Labor Day Weekend in exciting style. Revamping the Irie Jamboree brand after a four-year hiatus and hosting the show at the Barclays Center in Brooklyn was a major change. The concept for the musical event was expanded into a three-day festival featuring a different theme each night. The difference reflected bold steps, but with the support of our dedicated Irie Jam Radio listeners, music fans, and business, civic, and community partners we were able to pull it off. I sincerely thank everyone who helped make the 2013 Caribbean Fever Irie Jamboree Music Festival a success.

Dancehall legend Shabba Ranks with the ever lively Capleton.

Dancehall legend Shabba Ranks with the ever lively Capleton thrill the crowd.

 

I-Octane delivers an impressive performance, delighting the crowd.

I-Octane delivers an impressive performance, delighting the crowd.

First and foremost, I’d like to thank everyone who came out to enjoy the festival. It was your patronage that made this event successful. Thank you for being patient, courteous, orderly, and lively. We look forward to seeing you at our upcoming events as we continue to celebrate Irie Jam Radio’s 20th year on the air. Thank you to Caribbean Fever Inc., Irie Jamboree Inc., and all of our business partners that helped put together an incredible show. This festival was an ambitious undertaking and the result was historic.

Alison Hinds rocks the stage with her toned dancers.

Alison Hinds rocks the stage with her toned dancers.

 

Wyclef Jean gives the show his all.

Wyclef Jean gives the show his all.

Thank you to Kassav, Tabou Combo, Djakout #1, Wyclef Jean, Tallpree, Skinny Fabulous, Ricky T, Edwin Yearwood, Iwer George, Alison Hinds, Bunji Garlin, Fay-Ann Lyons, Mr. Easy, I-Octane, Damian Marley and the Ghetto Youth camp, Lady Saw, Shabba Ranks, and Capleton for delivering unbelievably amazing performances. And thank you to surprise guest performers Spragga Benz and Beenie Man.

Iwer George performs.

Iwer George performs.

 

Busta Rhymes enjoys the event.

Busta Rhymes enjoys the event.

Thank you to all of the media houses, stations and outlets that helped publicize, promote, and document the festival. Please keep sharing your articles, photos, and videos. We appreciate your hard work and coverage.

Bobby Clarke proposes publicly to his lady love, Syn Dawkins.

Bobby Clarke proposes publicly to his lady love, Syn Dawkins.

And last, but never least, thank you to the production crew, staff, volunteers, interns, friends, and family who worked tirelessly, around-the-clock, behind the scenes to make this festival a huge success. I don’t know what we would have done without you. You all made this show what it was. I can’t thank you enough.

Robert “Bobby” Clarke is the president of Irie Jam Radio. OnPointPress.net.

 

Actress hosts, media pioneer honored, at Jamaica’s independence ball

 

(l-R) Ambassador Stephen Vasciannie, Alison Lyle, Paulette Willoughby (JICFI Chair) pose with  Hionorees Bobby Clarke, Heather Foster, Ray Goulbourne and Consul General Herman G. LaMont.

(l-R) Ambassador Stephen Vasciannie, Alison Lyle, Paulette Willoughby, chair of JICFI, pose with honorees Robert “Bobby” Clarke, Heather Foster, Ray Goulbourne and Consul General Herman G. LaMont. –Roland Hyde Photo.

By Carmen Glover

The American ballroom at New York’s Hilton Hotel exploded in a kaleidoscope of black, green and gold, Jamaica’s vibrant national colors, as a diverse group of guests celebrated the country’s 51 years of independence.

The festive event took place on Saturday, August 17, 2013 and featured actress Sheryl Lee Ralph, a proud Jamaican national, as mistress of ceremonies. Ralph wore one of the country’s folk costumes during one of her many wardrobe changes, eliciting nostalgic gasps. Media pioneer  and CEO  of Irie Jam Media Robert “Bobby” Clarke, joined Heather J. Foster, associate director of public engagement at the White House and Ray Goulbourne, executive vice president of broadcast media sales at BET, as professionals whose career achievements were honored at the event.

Sheryl Lee Ralph, her mother and Christine Steel of Fly Jamaica in Jamaican folk costumes.--Roland Hyde Photo

Sheryl Lee Ralph, her mother and Christine Steel of Fly Jamaica in Jamaican folk costumes.–Roland Hyde Photo

The function began with a cocktail reception and silent auction, which included items such as a painting of sprint star Usain Bolt.

Jamaica's Ambassador to the USA Professor Stephen Vasciannie addresses the gathering.

Jamaica’s Ambassador to the USA Professor Stephen Vasciannie addresses the gathering. –Roland Hyde Photo.

In the night’s opening remarks, Jamaica’s Consul General to New York Herman G. LaMont, said: “We plan to work hard together and play together,” as he encouraged the attendees to have a good time.  He was followed by Jamaica’s Ambassador to the United States of America Professor Stephen Vasciannie, who said that Jamaicans “must double our efforts to maintain good relations with the USA.” Ambassador Vasciannie decried the large numbers of Jamaicans being deported and urged the guests to “encourage those Jamaicans who are inclined to stay in the United States to live within the confines of the law.” His remarks were greeted with strong applause.

Jamaica's Consul General to New York Herman LaMont addresses the guests.

Jamaica’s Consul General to New York Herman LaMont addresses the guests.-Roland Hyde Photo.

During a lull in the festivities, Ralph brought her mother and cousin on stage to showcase her mother’s clothing designs. She then led the audience in a sing-a- long of the nation’s folk songs including “Evening Time,” “Long Time Gal” and “Day Oh,” which entertainer Harry Belafonte made famous.

Guests at the event listen intently.

Guests at the event listen intently.–Roland Hyde Photo.

While eyeing the ballroom floor longingly in a desire to dance, the audience had to be coaxed by Ralph to applaud the honorees with more energy. “Being able to be the ambassador for the Jamaican people at the White House is very special,” said Foster in accepting her award. Clarke thanked his family, executive team and listeners. “Irie Jam has been around for 20 years and what we do is a labor of love,” he said. Meanwhile, Goulbourne thanked his friends and family, spoke of being a “son of Jamaican soil” and stated that “usually I’m not the one who gets the awards.”

L-R: Bobby Clarke of Irie Jam Media poses with members of his team, Syntyche Dawkins, Michael Williams and Louis Grant. Roland Hyde Photo.

L-R: Robert “Bobby” Clarke of Irie Jam Media poses with members of his team, Syntyche Dawkins, Michael Williams and Louis Grant. Roland Hyde Photo.

The mood of the guests seemed upbeat, despite some lulls in the event. Overall, the guests interacted with each other and socialized in a manner that demonstrated pride in Jamaica’s fifty first birthday and agreement with the recipients selected for the night’s awards. Music was provided by Fab Five Band.—OnPointPress.net

 

Actress Sheryl Lee Ralph set to host Jamaica’s independence ball

Jamaica-born entertainer Sheryl Lee Ralph.

Jamaican-born entertainer Sheryl Lee Ralph.

By Andrea Daley

New York: On Saturday, August 17, actress, singer and activist, Sheryl Lee Ralph, who has flown the flag of Jamaica high for decades, will serve as mistress of ceremonies at Jamaica’s 51st anniversary of independence ball. The event will be held at the New York Hilton Hotel. This marquee event is the highlight of social activities in the Jamaican community and serves to bring together supporters of Jamaica who lead the charge to expand the channels of financial contribution to the island.

“I was so excited when I got the invitation to host the Jamaica Independence Ball in New York,” Ralph said. “I remember so clearly, Jamaica’s first independence. My brother Stanley and I were chosen from a group of children in Mandeville to participate in a dance and song to perform for Princess Margaret when she came to visit the island. I will never forget that Independence Day as long as I live”

Ralph’s love and support for Jamaica is unquestioned. She currently serves as the spokeswoman for the country’s national HIV response program, a role she relishes. Ralph is the founder of the Diva Foundation, (Divinely Inspired Victoriously Anointed), a non-profit organization created in memory of the many friends she has lost to HIV/AIDS. This international effort focuses on raising awareness and funding on behalf of millions worldwide who suffer from the disease. Ralph has given back to Jamaica through the arts as well.  One such standout is the Jamerican Film & Music Film Festival, which she successfully organized for a number of years, attracting the influential and powerful in the entertainment industry to the shores of Jamaica. The festival is credited with producing five SHOWTIME filmmaker finalists over its five-year tenure.

“I love celebrating the independence of our great island nation. I’m also looking forward to the fact that my mom, Ivy Ralph, OD, has whipped up another gorgeous gown for me to wear for the evening. I love the fact that Jamaica has a prime minister who represents a strong figure for the rest of the world,” Ralph stated. “I love the fact that we are battling with things like human rights and as difficult as it is we are trying to bring it to the forefront of our society. I just love the fact that we’re a small nation trying to make the best of it and move forward in a positive light. I guess I’ve said all of that to say, I love Jamaica. I really love Jamaica.”

The 21-year-old annual ball has received strong support from the community. Several prominent business enterprises with Jamaicans in positions of leadership are sponsors of this year’s ball. For more information, visit http://www.jicfi.org.–OnPointPress.net.

 

NABJ13 in Orlando was a mixture of fun, networking and information

 

OnPointPress.net Editorial Director Carmen Glover interacts with CNN Anchor Don Lemon at the  Awards Gala.

OnPointPress.net Editorial Director Carmen Glover interacts with CNN Anchor Don Lemon at the Awards Gala.

By Carmen Glover

For years I have mulled over the idea of attending the NABJ Convention and Career Fair but something always came up, pushing the thought into the deep recesses of my mind. But this year was different and I am very happy that I decided to attend the convention in Orlando, Florida from July 31, to August 4, 2013. During the opening night ceremony, New York’s Chapter won professional chapter of the year and Syracuse University won student chapter of the year. Afterwards, we enjoyed a spectacular presentation and block party at Disney’s Hollywood Studios, replete with tasty dishes, lively music and a special Disney show.

OnPointPress Editorial Director Carmen Glover is flanked by Billy Blanks Jr and his wife Sharon after winning raffle.

OnPointPress Editorial Director Carmen Glover is flanked by Billy Blanks Jr and his wife Sharon after winning raffle.

The next morning, I staggered out of bed to participate in the workout session led by Billy Blanks Jr. and his wife Sharon. However, after surviving the grueling hour-long exercise routine, I nearly fainted from shock when I won a raffle held for workout participants. I also enjoyed a delicious mango/pineapple smoothie, courtesy of the McDonald’s booth. Later in the week, I stopped by the Healthy Pavilion to have my Body Mass Index (BMI) read and get dietary tips.

Throughout the four-day convention and career fair, I attended various seminars, met new friends, re-connected with longtime colleagues and had a good time. Among the most compelling sessions were “Conversation with Civil Rights Legend Simeon Booker”; Prudential’s “Cultivating Personal Wealth” moderated by Sharon Epperson of CNBC and featuring panelists such as Ivory Johnson, founder of Delancey Wealth Management, LLC, Michelle Singletary of the Washington Post and LaToya Smith of Black Enterprise; “Talking Heads 2.0” featuring Michael Smith and Jemele Hill of ESPN’s Numbers Never Lie, Arianne Thompson of USA Today and moderated by entertainment reporter Kelley Carter;  “Ethics in Media,” moderated by Randall Pinkston and featuring Trayvon Martin’s parents, “The “Branding of You,” moderated by former NABJ President Will Sutton and featuring Herb Lowe of Marquette University and Paula Madison of Madison Media Management LLC and “A Look at the Future of Magazines,” moderated by Yanick Rice Lamb of Howard University, with panelists including Vanessa Bush, editor-in-chief of Essence, Adrienne Samuels Gibbs, senior editor of Ebony and Keith Reed, senior editor of ESPN the Magazine/Treasurer NABJ.

Adrienne Samuels Gibbs of Ebony, Vanessa Bush of Essence and Keith Reed of ESPN The Magazine discuss the future of magazines.

Adrienne Samuels Gibbs of Ebony, Vanessa Bush of Essence and Keith Reed of ESPN The Magazine discuss the future of magazines.

I especially enjoyed the Awards Gala and the Sunday Gospel Brunch because both events made it easy for attendees to interact, and had great hosts: Don Lemon of CNN and Cari Champion of ESPN for the former and Syan Roberts of WESH-TV and Rod Carter of WFLA-TV for the latter.  It was also interesting observing folks swarming around singer Tyrese at the screening of the upcoming movie Black Nativity. The screening of the film, 12 Years a Slave was poignant while subsequent discussion with its stars Alfre Woodard, Lupita Nyong’o and the film’s director, Steve McQueen, was enlightening. During the Sports Task Force Scholarship Jam at the House of Blues, Hugh Douglas had unflattering words for his Numbers Never Lie co-host Michael Smith.

Bob Butler was voted the new NABJ President at the event.

Bob Butler was voted the new NABJ President at the event.

Bob Butler, who participated in the workout session, became the newest NABJ President, in an election that had an alarmingly low participation rate of less that 45% of the overall membership. Tv One’s Roland Martin was named journalist of the year and Gregory L. Moore of the Denver Post received the Lifetime Achievement Award and Disney’s Carmen J. Smith accepted Dr. Shelley Stewart’s Community Service Award on his behalf. Several of the moderators listed in the journal were no shows at the convention but the events went on smoothly. I left the convention loving the world of journalism even more, while being concerned by the changes looming on the horizon for print journalism. See you in Boston next year!  –OnPointPress.net.