‘Ride Along’ is historic MLK weekend box office winner

Kevin Hart and Ice Cube in Ride Along.

Kevin Hart and Ice Cube in  scene from blockbuster ‘Ride Along’ which broke MLK weekend and January records at the box office by combining a funny script with great promotion.

By Carmen Glover

Boasting a humorous yet relatable storyline, the Will Packer-produced and Tim Story directed detective caper ‘Ride Along’ trounced its competition in historic fashion over the four-day Martin Luther King Jr. weekend, with box office receipts of $48.1 million.

‘Ride Along’ created history at the box office by earning the highest totals recorded not only over any MLK weekend but also for the month of January. The movie outperformed ‘Cloverfield,’ which earned 46.1 million during the 2008 MLK weekend. ‘Ride Along’ stars Ice Cube, Kevin Hart, Laurence Fishbourne and Tika Sumpter, featuring a cameo appearance from comedian Gary Owen and a supporting role for John Leguizamo. The movie enjoyed robust box office showing which was aided by a funny script and cast combined with excellent marketing as well as solid word-of-mouth.

Tika Sumpter plays Kevin Hart's love interest and Ice Cube's sister in "Ride Along."

Tika Sumpter plays Kevin Hart’s love interest and Ice Cube’s sister in ‘Ride Along.’

According to box office totals by The Hollywood Reporter, ‘Ride Along’ earned $48.1 million by Monday afternoon, delivering the best numbers recorded over any MLK weekend. ‘Ride Along’ beat the mainstream action film ‘Jack Ryan: Shadow Recruit,’ an equally enjoyable movie starring Kevin Costner and the gorgeous Chris Pine, in the latest installment of the Jack Ryan thriller. In the past, Jack Ryan was played by Alec Baldwin, Harrison Ford and Ben Affleck. ‘Jack Ryan: Shadow Recruit’ earned 18 million over the four-day weekend.

William Packer produced Ride Along

William Packer, who produced ‘Ride Along,’ also had box office success with ‘Think Like a Man,’ ‘Takers,’ ‘Obsessed,’ ‘This Christmas’ and ‘Stomp the Yard.’

Listings by Box Office Mojo show that the top grossing MLK weekend movies featuring African-American casts from 1991 to present are: ‘Book of Eli,’ starring Denzel Washington ($38,234 million); ‘Coach Carter,’ starring Samuel Jackson ($29,168 million); ‘Stomp the Yard,’ starring Columbus Short ($25, 876 million); ‘Snow Dogs,’ starring Cuba Gooding Jr. ($23, 708 million) and ‘Notorious’ starring Angela Bassett ($23,393 million).

Tim Story directed Ride Along.

Tim Story, who directed ‘Ride Along,’ also directed ‘Barbershop,’  two ‘Fantastic Four’ movies, ‘Think Like a Man,’ and its upcoming sequel, ‘Think Like a Man Too.’

‘Ride Along’ tells the story of a security guard, played by Hart, who wants to join the police academy and marry Sumpter, who plays Cube’s sister. Cube, a no-nonsense police officer, who has no use for Hart, invites Hart to spend a day with him to test his mettle. Hart is desperate for Cube’s approval to marry his sister as well as his support in Hart’s hopes to join the academy. What follows is a series of comedy mixed with action that makes the time pass by quickly as the story unfolds.

The four-day MLK weekend provided a great opportunity for ‘Ride Along’ to perform strongly at the box office, with many people having the holiday off and being eager and available to mix up service activities with the lighthearted relief the movie delivered. The move was made with a budget of $25 million and had an audience support of 50 percent African-Americans, 30 percent Hispanics, 12 percent Caucasians, with the under 25 age group making up 46 percent of the film’s moviegoers. (Final movie totals will be released on Tuesday.).–OnPointPress.net.

Please follow us on Twitter @OnPointPress_.


Join the conversation and leave a reply.