Google hosts journalists for informative session


 Nicholas Whitaker explains Google tools.Nicholas Whitaker explains Google tools.

By Carmen Glover

Google’s head office in New York was a veritable hub of activity yesterday as various groups and guests came to meet with specific staff members. But the group of journalists who participated in the Google 101 for journalists session listened in rapt attention to the presentation, breaking the flow only for periodic questions.

The session was conducted by Daniel Sieberg, senior manager for media outreach and Nicholas Whitaker, media outreach lead, both former journalists at CNN and CBS respectively. The workshop was informative and the team showed the various tools that Google has developed for journalists to utilize in news gathering.

Ellen West, vice president of global communications and public affairs gave a brief introduction, informing the journalists that “There are over 3,000 employees in the New York office.” Becca Ginsberg, from the global communications and public affairs division, was the contact person for the event.                                                      

Daniel Sieberg gives insight into Google search methods.

Daniel Sieberg gives insight into Google search methods.

Sieberg began the session by explaining that “a perfect search engine should understand exactly what you mean and give you back exactly what you need.” He then covered Google tool such as knowledge graphs, the search tool button, modifiers, file types, images, Google Trends and Google Translate. Sieberg walked the journalists through the different ways in which those tools can enhance the researching and journalistic experience.

Whitaker provided information about Google Maps, Google Earth, Google + for Media, Hangout and YouTube. Whitaker also emphasized the importance of giving credit when the site and its images are used. He also showed the group how to obtain permission from Google and You Tube to use their information and images.

The session was very useful and timely, especially since a lot of journalistic work is migrating online, requiring journalists to navigate as many tools as possible in order to prepare concise and thoroughly researched articles with interactive components.-