VP Records’ pop-up exhibit makes debut at recent jerk festival

 

Jerk Festival patron examines the VP Records exhibit.

Jerk Festival patron examines the VP Records exhibit designed by Michael Thompson.–Ajamu Myrie Photo.

By Tiffany Mea

2014 marks the 35th anniversary when VP Records’ founders Vincent and his wife Patricia Chin moved their headquarters from Kingston, Jamaica to Jamaica, New York,- transforming their operations into the largest reggae company worldwide. The label celebrated with a special pop-up exhibit that debuted Sunday,July 20, at the Grace Jamaican Jerk Festival 2014. The festival attracted over 15,000 patrons this year in Roy Wilkins Park in Queens, NY, and the VP Records 35th Anniversary launch event was among the main attractions.

Ribbon cutting

VP Records Co-founder Patrician Chin (c), surrounded by family and supporters,  cuts ribbon to launch the company’s  35th anniversary pop-up exhibit. –Ajamu Myrie Photo.

The ribbon-cutting ceremony kicked off at 2 p.m. VP Records Co-Founder Patricia Chin gathered with family and friends as media and fans caught the first glimpse of the historical feature, designed by Michael Thompson. Inside was an exclusive photo exhibit by Ajamu Myrie, documenting Jamaican reggae culture, an illustrative map exploring the global impact of the genre in every continent and a timeline covering each era, beginning in 1958 when the Chins established Randy’s Record Mart and Studio 17 in Kingston, Jamaica.

patc chin

Patricia Chin with Grace Jerk Festival Founder Eddy Edwards.-Ajamu Myrie Photo.

In a roped off area of the exhibit, Mrs. Chin debuted a short documentary video for the press. From ska to rocksteady, roots reggae to dub, lover’s rock to dancehall, VP Records has been at the forefront of Jamaica’s musical evolution. The video which was narrated by Sirius XM reggae personality Pat McKay, revealed the social and political history of Jamaican music and explained how VP Records is a key contributor to its growth, development and future.

crowd

A large crowd awaits performances by Maxi Priest and Etana at the Jerk Festival.-Ajamu Myrie Photo.

The label plans to take this traveling exhibit into other markets throughout the rest of the year, including Grace Jamaican Jerk Festival in Florida. More details will be announced at a later date. For more information contact tiffanym@vprecords.com–OnPointPress.net

Sultry reggae crooner Maxi Priest returns with a splash

 

Maxi Priest

Maxi Priest’s new studio Album Easy to Love features collaborations with legendary reggae duo duo Sly & Robbie and provides a timely return by Priest, who boasts a strong fan base.

By Tiffany Mea

With over 15 million albums sold worldwide, a No. 1 U.S. Billboard hit and a Grammy nomination, the most successful solo act in British reggae history Maxi Priest returns with his brand new studio album Easy To Love on VP Records. The album is available June 10th, 2014.

The new album is a fine representation of lovers’ rock, an effortless blend of reggae, R&B and dancehall with universal appeal. The sophistication he brings to these tracks is the mark of true quality. His delivery and phrasing are impeccable, and his choice of material and collaborators are strategic and brilliant.

Lead single “Easy To Love” was a No. 1 hit on reggae charts last summer, evidence that Maxi Priest has a gift for staying fresh. The song features the legendary Jamaican drum and bass duo Sly & Robbie, who’ve played on some of Maxi’s biggest hits, including “Wild World,” “Some Guys Have All The Luck,” “Close To You,” and “Housecall,” featuring Shabba Ranks, as well as the new album track “Every Little Thing.”

maxi

Priest has been tugging on women’s heartstrings ever since the mid-80’s. New and long-term fans alike will relish hearing irresistible tributes of enduring affection like “Loving You Is Easy,” “Holiday,” “Still In Love,” and “Gravity” written originally by John Mayer. The soulful “Without A Woman” features Jamaican legend Beres Hammond and even echoes the themes and intensity of James Brown’s “It’s A Man’s Man’s Man’s World.”

There are many more highlights on the Easy To Love album. While “Hearts Across The World” is a song for our times and pleads for people of all races to love one another.  Other tracks like “Fire In The Skies” simply defy categorization and are living proof of Maxi Priest’s musical versatility.” The delicate, aching need of “Angel Wings” also demonstrates just how far reggae has evolved in the new era.

Priest says “this album is about time, and a moment,” and with his most refined and chic collection to date, his timing could not be better.

Fans can pre-order an autographed copy of Maxi Priest’s Easy To Love album now on VPReggae.com: http://www.vpreggae.com/Easy-To-Love-Maxi-Priest-p/vp1978.2.htm. Order before April 30, 2014 and receive a free download of Priest’s new single, “Gravity.”

Check out Maxi Priest at www.facebook.com/maxipriest,twitter.com/maxipriest–OnPointPress.net.