By Carmen Glover
Canadian-based entrepreneur Steve McDonald has nurtured a keen interest in finding solutions since his high school days
at Jamaica’s elite Manning’s School in Westmoreland. So in 2015 he took quick action after hearing a farmer plead for help during a radio interview.
“He was saying that he had watermelon spoiling in the field but the host said there was a shortage in Kingston,” McDonald stated. “The interview gave birth to Yaadmarket, which provides that farmer with a medium to tell Jamaica, and the world, that he has watermelon for sale. Yaadmarket.com was, in essence, developed to rectify the situation where there is a glut in the field and a shortage in the marketplace.”
As he traveled the country, McDonald spoke to small business owners and artisans. In August 2017, he debuted yaadtraders.com to promote other industries, with yaadlinks.com launching January 3, 2018 to spur cross-sectional networking. Integrating accurate market research with in-person observations, the savvy businessman provides a valuable service to all segments of society. With just one click, patrons can access any of the three portals that he designed for specific industries: yaadmarket.com, yaadtraders.com and yaadlinks.com.
“Yaadmarket.com is designed for the agricultural industry to connect buyers and sellers of agricultural produce in a fast and efficient manner,” he said. “We also have a section to highlight and promote complimentary services, for instance, equipment rental. We also do a blog with best practices.”
Moreover, he explained, “Yaadtraders.com is designed to provide websites to small business owners and artisans, while Yaadlinks.com is designed to connect people in the diaspora for social and business purposes by promoting and highlighting their businesses and services. It can also be used to review business and service providers in Jamaica.”
McDonald hopes that the trifecta of platforms will greatly enhance agricultural, trading and networking within the Jamaican community both home and abroad, for one simple reason:
“When we have a more affluent diaspora, the members are better able to help Jamaica develop,” he explained of his rationale.
Judging from the feedback, McDonald has created a winning strategy that has the potential to revolutionize the marketing landscape, much like Facebook, Linkedin and other social media outlets.
“Since I started to advertise my produce on yaadmarket.com the benefits are wonderful,” said Leroy Bruce. “I grow scotch bonnet pepper and other farmers have been calling me. Exporters….persons who do sauce have also been calling me, giving me an excellent opportunity to increase my income. Great job!”
Others concur as well, with feedback pouring in from far and wide.
“This website is beneficial and easy to manipulate. The response of a buyer was speedy and the medium by which the advertisement was displayed is advanced,” said Hibernia Farmers Group in Manchester.
Utilizing any of the three platforms is simple.
“On each platform, users only need to register and create an account,” McDonald said.
As Jamaicans make plans for the year ahead, feverishly vowing to keep resolutions for personal, professional and business growth, yaadmarket.com, yaadtraders.com and yaadlinks.com have the potential to become a routine part of that planning process and yield priceless returns as a result. Check them out and see.–OnPointPress.net–