“The Best Man Holiday” arrives in theaters amid profound anticipation and excitement

The cast of The Best Man Holiday.

The cast of The Best Man Holiday.

By Carmen Glover
A legion of fans have waited with bated breath for the sequel to the romantic comedy, “The Best Man” to hit the big screen. The wait is officially over as “The Best Man Holiday” opened nationwide this weekend to long lines as eager movie patrons reunite with their favorite characters. Fourteen years after the original movie debuted in theaters, all of the characters are back, delivering solid acting and tackling material that runs the gamut of emotions.

When the film’s director, Malcolm D. Lee, addressed the National Association of Black Journalists Convention in Florida this past summer, he disclosed that he “did not want to rush” and create a sequel that lacked meaning. He explained at the time that he felt it was important to tell a story that reflected growth and substance in the characters. “I wanted to wait until the characters had grown before I did a sequel,” he said. He also shared what drove him to the sequel. “The desire to see marriage on the screen was my inspiration for this movie,” he explained.

The cast of The Best Man Holiday.

The cast of The Best Man Holiday.

The movie is well worth the wait. The main characters have enjoyed success in the intervening years and they bring the full scope of their acting skills to “The Best Man Holiday,” which deals with more serious subjects than the original film. The sequel reunites the characters at the home of Lance (Morris Chestnut), who is now playing in the NFL for the Giants, and his wife Mia (Monica Calhoun). Naturally, when old friends get together, it’s a mixed bag of emotions, some overt, others covert.

It is refreshing to see an ensemble cast of characters who are able to reprise their roles easily and deliver an entertaining and thought-provoking medley of scenes that reinforces the long-held belief that if African-American actors are given the opportunity and script to bring an important story to life, they are more than capable of delivering with panache. Do yourselves a favor and go see this movie so that you can reconnect with the nostalgia of the past while you embrace the realities and new adventures that abound in “The Best Man Holiday.”–OnPointPress.net

WWE, perfecting the art of cross-branding

Dwayne "The Rock" Johnson graces the cover of the latest WWE 2K14 video game to be released  Oct. 29, 2013.

Dwayne “The Rock” Johnson graces the cover of the latest WWE 2K14 video game to be released Oct. 29, 2013.

By Charles Glover, Jr.

The WWE has become a leader in the concept of cross-branding, a tactic that has helped them become a billion dollar industry. The idea of promoting two or more brands at one time was not invented by the WWE but the company has perfected the approach.

Through different generations, the WWE has had superstars like Hulk Hogan (l) and John Cena (r) crossover to the big screen.

Through different generations, the WWE has had superstars like Hulk Hogan (l) and John Cena (r) crossover to the big screen.

 

In sports, cross-branding is second nature as commercials offer networks the opportunity to advertise other network shows during sporting events. The challenge for sports trying to increase viewership is to be interesting enough to attract brands that can help grow both industries.

 

Most sports market their biggest attractions in commercials and cameo appearances on television and in movies. Many sports also have their athletes featured in video games and fantasy sports leagues. The WWE became a promotion partner with other stars by inviting them to be guest hosts on WWE’s flagship show “Monday Night Raw”. Donald Trump, former NBA player Shaquille O’Neal, actor and “Wolverine” star Hugh Jackman, and former “Price Is Right” host Bob Barker led a long line of superstars from various areas to guest host in the WWE over the years.

Stone Cold Steve Austin has transitioned from being the face of the WWE to a star in movies and television.

Stone Cold Steve Austin has transitioned from being the face of the WWE to a star in movies and television.

The WWE has been exceptional at cross-branding because it has had a long list of superstars appear in movies that have earned hundreds of millions of dollars across the globe. Hulk Hogan, Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, and John Cena are among the long list of WWE superstars to headline major motion pictures. The WWE has taken the next step in cross-branding with the growth of the WWE movie production company. WWE Studios has collaborated with other major movie production companies to produce films in 2013 that featured stars like Colin Farrell, Terrence Howard, and Halle Berry.

Halle Berry stars in The Call, a WWE Studios movie released in theaters in March, 2013 and on DVD in July, 2013.

Halle Berry stars in The Call, a WWE Studios movie released in theaters in March, 2013 and on DVD in July, 2013.

The WWE model is not easy to replicate but there are a few methods that sports struggling to increase their popularity can learn from. The number one skill a major WWE superstar learns is how to sell themselves. That connection between the stars and the fans is necessary to grow interest in those stars outside of their perspective sports. The WWE shows that cross-branding their industry with other major genres like video games, television, and movies, ensures that their superstars attract more fans to the WWE brand.–OnPointPress.net–

Charles Glover Jr. is a sports aficionado and management training consultant.